About Kasamance

Founder Message

Hi there my name is Aziza El-Liwaru. I founded Kasamance, an eco-conscious Beauty & Healing brand in 2019. On my self care journey I  put a lot of thought into the overlap between consumerism and the dependency on synthetic beauty products. Neither of which delivered on what they promised.

More was just more. I wanted to embrace minimalism and clean formulation in my own way. I reframed minimalism from spare and one dimensional, to pearlescent and abundant. I walked past the array of crumbs and went straight to the macaron. -- Touloucouna oil is that macaron!

 Bon Appetite!

         Aziza El-Liwaru

Aziza's Journey

Aziza was determined to find organic effective solutions. Aziza first looked to time tested organic solutions; oils like  Argan oil from Morocco, Sea buckthorn oil from Eastern Europe, and Neem from the Indian Subcontinent.

The Awakening

During a trip to Senegal-West Africa her husband's country of origin Aziza was surprised to discover a hidden gem. Touloucouna oil, a precious, highly prized, and highly effective beauty and healing oil.

Touloucouna oil was an awakening and the results were undeniable. "I used to have major rosacea flareups weekly and now I can not remember the last time I had one". It was the beginning of the passion project to bring precious touloucouna oil to center stage. 

To quote a review of touloucouna oil,  "It was as if my skin had been in need of touloucouna oil , it was finally nourished!"  - Michelle C. 

  

Sisterhood of Cultivators

As a black-owned, woman owned brand we value people above profits. We empower our amazing all woman cultivators in rural Senegal to get the most benefit from their labor of love.

The tradition of cultivating and processing touloucouna oil has been performed by exclusively woman for a millennia. Kasamance donates 10% of profits to development projects in Senegal.

 

Commitment to Sustainability

 At Kasamance we know that nature and self-care go hand-in-hand. We are mindful about our impact on the environment. In step with our commitment to women's empowerment is our commitment to ethical eco-conscious practices.

What that looks like is a methodical R&D process. We look at all aspects of the production process to ensure a new product is not only amazing for you, but also eco-conscious and sustainable. The bulk of our packaging is paper, glass, or fabric. We hope that the mindful consumption journey is one that will become an industry standard for the greater good.